Workpower

I currently work at Workpower as a Digital Brand & Marketing Specialist, where I lead various marketing initiatives, including graphic design, social media management, video production, and event coordination. I contribute to the development of marketing strategies across the organization and ensure consistent brand identity across all platforms. Additionally, I manage website content, digital presence, paid ads, and maintain relationships with suppliers and stakeholders.

Website Management

I manage updates, content, and design for the Workpower website (hosted by Squarespace), ensuring it aligns with our brand identity while enhancing user experience and accessibility.

Laptop displaying a website for supporting people with disabilities in Western Australia, with a man flexing his arms like a hero.
Open annual report with statistics and images highlighting achievements, including number of bottles of wine, high-quality crays, containers collected, community programs launched, and awards received.

ANNUAL REPORTS

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ANNUAL REPORTS 〰️

Open brochure with a photo of two employees smiling and celebrating at work, and the page includes text about the company's vision, purpose, and values.

Digital Newsletters

A tablet displaying a flyer for land care management job opportunities in Geraldton, featuring an image of three workers in yellow uniforms and one sitting on a riding mower in a park setting.

I design and create digital newsletters and EDMs for our customer databases using Mailchimp, ensuring engaging content and effective communication that aligns with Workpower's marketing strategies.

Brand Design

I design all marketing collateral and branding for Workpower, including business cards, posters, flyers, and more, ensuring that each piece reflects the company's brand identity and messaging. From concept to execution, I create visually appealing and cohesive materials that effectively communicate Workpower's values and services. This includes designing promotional materials for both digital and print platforms, maintaining consistency across all touchpoints.

Business cards for Workpower with contact information, social media handles, and a red and yellow color scheme, one showing the front with the Workpower logo and the other showing the back with contact details.
Two flyers on a plain surface, one promoting Workpower's corporate volunteering program with images of volunteers, and the other encouraging joining Workpower's craft and flourish program with images of art supplies and a woman painting.
An open brochure featuring a red and yellow cover with the title 'Commercial Capability Statement' and the Workpower logo. Inside, there is a photo of a smiling worker in safety gear, standing next to a construction site, with a background of wooden beams and an outdoor setting.

Video Coordination

I coordinate video shoots and conduct interviews with Workpower customers to capture authentic testimonials and stories. I also direct content for promotional videos, ensuring the final product aligns with our brand and effectively communicates our message to the target audience. I also edit video content using Premiere Pro.

Expo Design

Black T-shirt with the text 'Find Your Work Power, Workpower' in red, white, and orange lettering on the front.

I design merchandise and promotional materials to represent Workpower at Industry Expos, ensuring they align with the event's theme and effectively capture attention. Last year, I created materials around the theme "Find Your Work Power!" to engage attendees and showcase our brand in a memorable way.

A roll of stickers with red circles and yellow, black, and white text that says 'FIND YOUR WORK POWER' and 'Workpower' on a plain gray background.
Booth with superhero and cityscape theme promoting 'Workpower' and 'Captain Workpower' with superhero posters, a QR code stand, and a photo booth frame encouraging social media engagement.